The New Zealand Herald Rebrands?

An article by Paul    Comments Off

Title says it all.

Two days ago while surfing about one of my favourite New Zealand news websites I spotted a new favicon.ico in use as part of the Herald’s online marketing mix.

Today (Sunday) its gone and they are back to using the old tried and true brand.

Something’s up – perhaps the left hand is not quite in touch with the right hand is doing?

To check out their new (albeit not completely rolled out yet) logo take a look at the Herald’s Twitter or YouTube sites.

As far as their own website is concerned someone needs to touch  base with their online content editor to get them ‘in the know’ as well.