One of the many interesting things I’ve been exposed to this semester during the Internet Marketing paper I studied was the concept of Tribal Marketing. The thinking stems from the Mediterranean way of life where people led a more nomadic lifestyle than we see in modernistic societies of today. Tribal marketing is underpinned by a service dominant logic with people coming together to co-create value bound by their passion and emotion. All tribes have several [...]

Attempting to blog each day of June is kind of like attempting to go out on your first date and not stuffing it up – easier said than done. It’s day 3 and this is blog number 2 so you can tell dear reader that I’m off to a flying start. That said I did think about blogging yesterday evening but then promptly got sidetracked with something else to do with family life and forgot. [...]

Well here’s a novel idea (for me) – attempt to blog each day during the month of June. I discovered this idea via library colleagues in the twitterverse yesterday (just in time really) who were discussing the thread using hashtags of #blogjune or #blogeverydayofjune If you want a good list of others involved head to Libraries Interact for more details. So join with me dear reader as I attempt to achieve what has not been [...]