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Archive for 'Marketing'

Social Media Revolution

I’ve seen this clip presented at two separate presentations that I’ve attended over the last week so I thought I’d share it with you. Nothing really new about what’s covered in it for me but for those who do not understand or appreciate the shift going on it’s an eye opener.

Goals

I’ve been a bit slack updating this blog but then when I think about all the things I’ve been involved with these past few months the one thing I realised early on is how effective I’ve been with my time – even if it’s been at the expense of this blog. A website development project I’ve [...]

MySource Matrix

This is the name of the new content management software I’ve been playing around with at work for the past few weeks. It’s great and well worth a play if you have the time and tech to support it. There are a number of nice websites built using this kit including Radio New Zealand and [...]

The New Zealand Herald Rebrands?

Title says it all. Two days ago while surfing about one of my favourite New Zealand news websites I spotted a new favicon.ico in use as part of the Herald’s online marketing mix. Today (Sunday) its gone and they are back to using the old tried and true brand. Something’s up – perhaps the left [...]

Lazy Weekend

It’s a nice sunny day in Dunedin and for the first time in many months I can hear the sound of lawns being mowed on a Sunday afternoon. There is something very theraputic about two days of sun and blue sky in a row that helps to recharge the soul after weeks of dreary winter [...]

Catching up

Phew… spent the last few weeks prepping for a marketing terms test which I sat a couple of days ago. Next on the horizon is the final exam in three weeks which I have to study for. Time has been a little on the tight side lately but I’m making some time to work on [...]

Winters First Bite

Winter arrived in Dunedin today with the first real cold blasts of air, hail, some snow on the hills – that sort of thing. While walking to the University from work on my way to a lecture today I was struck not by the sudden change in the weather patterns but by the carnage I [...]