Before I started in the GLAM sector I had spent many years working in the broadcasting industry.
It wasn’t until the role that I held at The Radio Network Dunedin was made redundant in 2006 that I realised the amount of marketing and promotions experience I had clocked up during the two decades I was working in commercial radio.
Armed with that realisation it was a delight in 2007 to secure a role within a marketing team at Dunedin Public Libraries (DPL).
That ‘green fields’ role allowed me to leverage my marketing and communications experiences and apply them in the library context with a focus on developing online services and customer engagement. I enjoyed the values of the public library service – providing access to information for recreation, education and further self improvement. The ethos of catering to the ‘life long learning’ needs of people. All good stuff and no quick ‘in it for the money’ motives anywhere in sight.
Technology and the immediacy of communication it affords has long been a passion for me I guess that’s why radio first enticed me (and still does).
I’m an early adopter, not a laggard, so the shift to developing content and offering library customers improved online services and resources was enjoyable.
Equally so was the ability to use the online medium to help market library service offerings to segments of the wider digital community that had not been as actively engaged with previously.
Whilst working at DPL I also opted to undertake further tertiary study at the University of Otago.
In the middle of 2011 after three and a half years of part time study (while working full time) I graduated with a Diploma for Graduates endorsed in Marketing Management.
At the end of last year as a result of internal restructuring the marketing team I was part of was disbanded and some library staff (myself included) were centralised in to a new council wide communications and marketing structure.
I moved out of the city library and became a member of the city council web team. My revised role continued to look after the libraries online services but added the maintenance and management of other council departments online presences in to the mix.
Jump forward to now (Thursday 5th July 2012) and from 5pm tomorrow I’ll end my current libraries web role and start from next Monday in to a new marketing position at the council.
This new role will utilise my past marketing experiences and skills together with the online skills I’ve learnt over the preceding five years working at DPL.
Although I won’t be working full time in a libraries environment I’ll still be fully engaged and involved with the GLAM departments across council providing marketing assistance and helping to promote services to customers.
After five years I feel it’s time for a change and one that allows me some more face to face time with people and a little less sitting in front of a screen all day.
I have enjoyed my time working in the libraries environment and look forward to putting all that I have learnt to date in to the new role.
You might take the boy out of the GLAM sector but you won’t take my high regard and desire to be involved in that sector out of this boy any time soon