9
2011
A few hundred meters
My car was due for a warrant of fitness. I have a mechanic that I’ve used for the last six years but he’s only just recently moved no more than a few hundred meters around the corner to new premises. When I say ‘new’ I mean new building with a bakery attached alongside – nice. He told me, compared to where he was (and it was an old, cold, soul destroying kind of a building) [...]
5
2011
Theo Jansen’s Strandbeests
It’s Sunday so something a little different with thanks to family ties that alerted me to this rather neat clip from BBC1 Meet Theo Jansen who is the process of creating ‘animals’ that will live long after he has departed this world – or at least that is his hope! Theo’s work reminds me of Len Lye and many visits to the Govett Brewster Art Gallery in New Plymouth during my youth.
4
2011
When was the last time you said well done?
Visiting a local hardware store today I had the distinct feeling sales must have been slow. Why? The staff to customer ratio was unbelievably good – it was a case of walk in to any aisle and have someone pounce on you and ask if they could help. Now don’t get me wrong, too much of that can make me very grumpy very quickly but in this instance I was looking for help and across three aisles I [...]
4
2011
Tribal Marketing
One of the many interesting things I’ve been exposed to this semester during the Internet Marketing paper I studied was the concept of Tribal Marketing. The thinking stems from the Mediterranean way of life where people led a more nomadic lifestyle than we see in modernistic societies of today. Tribal marketing is underpinned by a service dominant logic with people coming together to co-create value bound by their passion and emotion. All tribes have several [...]

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