2012 is shaping up to be an interesting and exciting year – and I don’t mean all that Mayan hype! I’m starting the month by moving from the Dunedin Public Libraries marketing team and joining the Dunedin City Council’s web team. The web team has in turn been incorporated in to a council wide communications and marketing team as part of some internal restructuring undertaken at the end of 2011. While I’ll still look after [...]
One of the many interesting things I’ve been exposed to this semester during the Internet Marketing paper I studied was the concept of Tribal Marketing. The thinking stems from the Mediterranean way of life where people led a more nomadic lifestyle than we see in modernistic societies of today. Tribal marketing is underpinned by a service dominant logic with people coming together to co-create value bound by their passion and emotion. All tribes have several [...]
On Sunday May 22nd my grandfather Stuart Hayton died at the age of one hundred and a half years. I will miss him terribly and plan to post more about my grandfathers remarkable life in due course. So you will understand that the last seven days (as I write this) have been hectic and emotional for me. During this last week I have: – Worked and completed a group project worth 15% of the final [...]
I’m mindful that I have not posted to this blog lately but plan to be more active in the coming months. Right now my university studies (final paper) along with a few pressing family commitments are taking my full attention. Over the coming few months once the above have eased off I hope to do more here and with the sites development.