The team at Chorus are running an interesting (but very long) promotion seeking engagement with people active in online social spaces.
Chorus want your / our help to decide who they will anoint with the heady title of ‘Gigatown’ – or as they put it – ‘the first town in the Southern hemisphere to access a one gigabit per second (1Gbps) internet connection‘.
It’s a points based competition pitting one geographical centre against another measuring … well let’s hear it from the judges…
Over the course of the competition, we’ll measure social media and online community engagement in support of each eligible ‘town’.
The town with the loudest voice will be New Zealand’s first Gigatown, and will be well positioned to become a leading digital innovation hub for New Zealand, showcasing how ultra-fast broadband can re-define our economy, reshape how our children learn and change how our communities live, work and play.
Points will be counted up for each town and adjusted relative to the town’s size to become ‘Gigapoints’, which are displayed on this website so you can keep track of your town’s progress. The adjustment for town size ensures that each town has the same opportunity to be the Gigatown.
The five eligible towns with the most points at the end of the initial round will go forward to the finals
So… it’s geographical parochialism on a border-less online social scale perhaps not seen quite like this before in New Zealand?
Such regional enthusiasm and determination is to be tracked and scored according to #hashtag mentions and/or supporter sign-ups on to the gigatown.co.nz website.
Being a Dunedin based boy I’m throwing my social …er… weight behind #gigatowndun or #gigatowndunedin when I tweet or post relevant content via Facebook.
I mentioned at the start of this post that Gigatown is a long promotion. The finals don’t commence until 30 September 2014 so it’s going to be a long haul for all involved.
It will be interesting to see how hard Chorus and the regional advocates driving this promotion will have to work to keep those already involved in the competition engaged and ‘socially active’.
In this contesting space I suspect attracting the interest and engagement of an early adopter is a relatively easy prospect to achieve. It’s how you convert that momentum to spread to the ‘early and late majority’ that will have a number of us watching and taking part in this promotion entranced.